As a Photographer/Retoucher in Europe who is specializes in all things in the commercial sector, I knew the Photography Business would see a hard ripple effects of the Coronavirus in mid January after my brother in Japan warned me about the global threat this virus poses.
Now that we got this thing out of the way let's talk about the 7 things you can do at home as a Photographer that will improve the quality of your work and as a person.
Number 1 SPEND TIME WITH YOUR FAMILY
On a normal weekday my wife goes to work and my kids to school which leaves me alone at my home office or traveling to a Photoshoot in a different city or European Country. Now that everyone is lockdown at home I spend extra time with my wife and kids. We happen to homeschool, school closures won’t have much of an effect on my wife and kids day to day rhythm, for me it will be wonderful to be more active in day to day life. It will be an excellent time to reconnect and connect deeper with my wife and children. Though we won’t be able to visit any museums or take a trip somewhere new, we will spend a lot of our time in the forest behind our house and see what new things we discover. YOU CAN CAPTURED SUCH IMAGES WITH YOUR FAMILY AND NO ONE BEHIND THE CAMERA. Take your camera output put on a tripod set the focus , take some test shots , then turn on auto timer and have some fun.
Number 2 IMPROVE YOUR RETOUCHING SKILLS
Let's face it, 75% of Photographers can not bring out the best of what they just captured.
But wait it get worse. 90% of commercial Photographers cannot retoucher their own work to meet the client high expectations. Now is the time to put in 1 -2 hours each day of learning high end retouching. Sign Up and stop making excuses. https://www.glamourretouchingstudio.com/classes
Number 3 ORGANIZE YOUR FILES AND ARCHIVES
The first time I was paid for photography work, was 7 years ago. ) In the time between then and now I have photographed pretty much anything that anyone wanted me to shoot, paid or unpaid.
I have thousands of images which was not used by clients and can be very useful in number 4.
Number 4 UPDATE YOUR WEBSITE AND PORTFOLIO
So if you took everything I said to you above. Family learning new retouching techniques. It's now time to put that effort into the old images you came across. While doing that deep dive into your old work, this is the perfect time to update your website and portfolio. It’s sometimes amazing and sometimes eye opening to go back through your old work and see what you may have missed. There are a lot of gems that fall through the cracks. Sometimes revisiting a shoot that is just a year or two old will give you some solid fresh content for your website.
Number 5 WORK ON YOUR MARKETING
Marketing always falls to the bottom of our rainy day list. One thing I did after we realized things were shutting down was brain storm topics and ended up writing a solid blog post targeting realtors on how to prepare for real estate headshots. Have a list of keywords you have been trying to rank for? Go in and optimize the pages where you are hoping people land if they search them. Unfortunately solid work and great galleries of images doesn’t cut it anymore, to drive business it’s time to start writing and giving people as much information as possible.
Number 6. GET THE KIDS INVOLVED WITH PHOTOGRAPHY
If you don't have kids you can skip this one but if you do I think you get my point.
Number 7. PRACTICE SOME TECHNIQUES IN THE STUDIO OR AT HOME
Unfortunately this is my last tip. But no worries I will have a second blog post shortly continuing on this subject. But no time for tears. If you enjoy my blog post feel free to share or join me at Glamour Retouching Studio. https://www.glamourretouchingstudio.com/
Do you use the same lighting setup 75% of the time? Back in the day I had a very consistent look for each of my clients and get stuck in a rut of a very simple 2-3 light set in the studio. When you are photographing for an organization that has hundreds or thousands of people, rebrands do not happen often so consistency day to day and year to year is key. Doing the same thing day in and out gets a bit stale after so long. Take advantage of the empty studio, move your lights around, shoot some extra self portraits while testing your light, have some fun while doing it! It’s a perfect time to update your LinkedIn or bio with a new photo that people will be asking you to emulate.
But wait Nello I am on lockdown. My question. Do you live alone? If the answer is no then what are you waiting for. Photography that person. But if you do live alone. Now is the time to consider product photography.
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